PSV marketing refereed marketing psv to the strategic brand management in medium-sized spoke about the strategic brand management in the middle-class professionals from industry, Marco Petracca appeared numerous to the presentation of the brand expert trade, research, teaching, banks, insurance companies, advertising agencies, consultancies and craft, who spoke at a meeting of the marketing Club Siegen e.V. in the Pepper Mill. The head of brand consulting by psv marketing brought in a big problem of the middle class to the point: “If offers and services today only by the price differ, because no one brings up the courage, to be too different, and to make a clear statement it surprise hardly looked just waiting for the price.” Reason for this is the courtesy mentality of medium-sized companies. The claims by customers are diverse. If you would like to know more about Fabrizio Freda, then click here. The claim to make it all in terms of range, performance and communication, law is widespread. The result is the total excessive demands of customers in the selection. Therefore, it is today only successful who is clearly different from the competition. The brand alone guarantees the long-term success in the medium-sized businesses.
But the influence of the brand decision makers is underestimated here always still immensely. Petracca led an extraordinary but shining example. He compared the middle class with cows on the side of the road: “you would because a cow never stop. But what if it is purple? “Brand is more than just a promise. It is felt because in branding an experience suggested, which is better than that of the competition.
In particular it but comes to confirm the first impression. “Processes are often more important than results for customers. The quality of processes is not only crucial to purchase. It is also crucial for the marker in the head. Because if brand is the sum of all experiences, which I do with a provider, then must these experiences not only good, but surpass expectations to get caught sustainably. At least then he plays Price doesn’t matter more in the medium-sized “, was the conclusion of the trademark experts from the House of leading consultants for the brand in the middle-class. Contact: PSV MARKETING GMBH Stefan Kohler PR/media Ruhrststrasse 9 57078 Siegen Tel. 0271 7700160 fax 0271 770016-29