Many efforts of search engine optimization focus on pushing the homepage of the site. This is a fundamental error that can result in that the site does not get much traffic Many efforts of search engine optimization focus on pushing the homepage of the site. This is a fundamental error that can lead to the site does not get much traffic potential in almost every case, a site must be designed to get traffic through the main page and several inside pages. The main pages can be adapted to the phrases obviously primary keyword you are looking for, but do not forget the additional pages or internal. I always find it strange when people ask what keyword phrase should try to optimize your site.
They are surprised when I say that there have to optimize all. The only question is what keywords should appear on which pages. For example, the site sells NomadJournals.com writing daily for outdoor activities such as fly fishing, the travel, hiking, bird watching and so on. So, which of these words should be the keyword for the home page? No! Instead, the generic term "writing journals" was chosen. But what about the specific issues of the journal? Individual pages in each journal site that promotes are optimized for the specific product. The page from the diary of fly fishing is optimized for the keywords of fly fishing, travel page for keywords travel and so on. The end result is that the homepage is showing up well in "the search results of writing journals," while each of the pages inside the newspaper also is appearing fine.
This can often lead to an interesting situation of the visitor. Well, if you review your statistics from the server, you can begin to see that a majority of your traffic is coming through the internal pages site, not the home page. In the above scenario of the newspapers of the homeless, the travel page of the newspaper draws more people than the homepage, which generates a nice increase in revenue. The home page of a site is critical in a search engine optimization campaign is not aware that the only page that can bring free traffic and revenue to your site.