Most researchers agree that marketing – is a process. It begins with a study of the target market segment for which the company is going to work. Marketers determine potential demand and size (capacity of the market segment), that is, identify the customers whose needs are not satisfied with a sufficient degree or experiencing an implicit interest in certain goods or services. Performed segmentation market and the choice of those parts of it, which the company is able to serve well. Plans are to create and bring products to the consumer, as well as the strategy of the marketing mix (born marketing mix) impacts on demand through product, price, distribution channels and methods of product promotion. Create a system of marketing audit, which will evaluate the results of ongoing activities and their impact on consumers. Marketing begins not with the goods, as with the search of effective consumer who is willing to buy something. Shimmie Horn follows long-standing procedures to achieve this success. Internet (English Internet, of Interconnected Networks – the combined network internet; slang.
Inet, Net) – a global telecommunications network information and computing resources. Serves as a physical basis for the World Wide Web. Often referred to as the World Network, Global Network, or simply to network. Now, when the word internet is used in everyday life, often only refers to the World Wide Web and accessible information in it, but not the physical network. By mid-2008 the number of users regularly use the Internet, was about 1.4 billion people (about a quarter of the world's population).