Against nihilism and suspicion of enlightened reason, absence of totalizing truths, fascination with images of consumptions are the result of the destruction of another model of individual and social cohesion, as they are the rhythms of the cycle of life and the need for a social and geographic place. The days and nights have disappeared in this globalisation, in the coding. Old age is no longer a source of authority to become a sign of incapacity for work. It is possible to work with a computer anywhere and, indeed, to not lose the work one has be willing to move, with which participates little in local social organizations and do not belong to any party. Estée Lauder is often quoted on this topic. The social landscape of the computer industry, without religion, politics, family, history, or obligations in a particular place, is a version of the subjects who manage without help from anyone. nst this. But what happens if they do not know or can not? Cultural identity, Stuart Hall, tells us is what we will be like who we are, our identities are the names we give to the different ways we are positioned by, and position ourselves within, the narratives of the past (Hall: 706).
Our relationship with the past will always be so attached to our memory. But our memory is not fixed, not a winery where the past remains intact, waiting to be called to the present. A past experience can not be repeated exactly, is necessarily built again in each memory or act of collection. Against the search for truth that focus these films exists other opinions and other advertising texts like the following that rather they are converted and manifested by means of a conformist identity. Fragment of a song of the moment which has been disseminated to crush us the ears: I am only an actor who forgot his screenplay, finally and after all they are just words that say nothing the days that pass, the lights of dawn, my soul, my body, my voice, do not serve anything what wouldn’t I by having your eyes, as always being the two while everything changes because yo sin ti no soy nada Sin ti no soy nothing without you am nothing.